Now Playing: online strategies and tools
Topic: Customer Service
Just because you are marketing your product on the Internet and you will never see most of your customers, you still need to have customer service skills and tools. There are several reasons for this, and I will give a few of the most important of them here.
You need to be able to build on line relationships with your customer so they will return to your site. But it doesn't end here, because relationships with other business owners will also provide future business and more opportunity. With any luck, they will have a good ROI.
A referral network will work wonders for your customer service skills and on line strategies will work better. Building a network that crosses the globe will allow you to promote a product or service to a very large market that already knows and trusts you.
Following up with your customers is an essential part of the sale. It is about on line marketing that this has to be done. You will need to support the sale in many other ways also.
One good way is contacting the customer a few days to a week later and ask how the product is . You might ask how they are benefiting form the the purchase and ask if there is anything else you can do.
Doing this is a great way to receive feedback that you will be able to use in future projects. If you nurture this relationship correctly, you will be able to receive valuable constructs in the way the customer sees your business. When it all comes down to it , it is the customer's perception that will keep you in business.
Most ongoing businesses should look at following up with your customer right away and then on some kind of schedule. Say at three months , seven months and a year. This should have the effect of keeping more customers or members, whatever it is. Just be sure that you are able to keep up the schedule and of course you don't want to irritate your customer. You will need to work a little and find that magic number that helps and not hinders.
It's a little like the bird leaving the nest. Tweetie wants to be independent , but he is always watching to make sure that his big bird backup is there. Then he doesn't feel like he's all on his own.
Your customers and your other business relationships should always be able to come to you for help. If you can be relied upon you will get business that normally would have gone to someone else and you will keep more of the business you worked so hard for.
If you can implement this change into your behavior, you will set yourself apart from the other business and you will prosper.
There is more to it than this of course, and I will elaborate more if you have questions. One of my resources, The Wealthy Affiliates, has a complete forum about this subject. Just click on the Internet University link and take a look.
